Asset

Designed by Riccardo De Franceschi, Eben Sorkin

1 weights • Version 30 • On Google Fonts since 2011 • Popularity #1068

Quick Summary

1

Styles

400-400

Weight Range

Static

Not variable

5

Languages / Subsets

Category
display
Best for
display
Scripts
Cyrillic, Latin
Origin
United States
License
SIL Open Font License
Last updated
Sep 8, 2025

© 2023 The Asset Project Authors

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The quick brown fox

32px
Google FontsSource Code

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Asset is a popular display font, designed by Riccardo De Franceschi, Eben Sorkin. If you've spotted something similar in a logo or screenshot, upload it to find the Google Font match.

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About Asset Fonts

Asset was inspired by the engraved letters found on United States dollar bills. Asset belongs to the "fat face" category because it is so bold or heavy. It is also a high contrast design and very extended or wide. Although it is legible at medium sizes it will shine most when used large where both its restraint and passion can be seen. This font was made specifically to be used on the web, but will work well in print.

To contribute, see github.com/SorkinType/Asset.

Who Designed Asset?

All designers

Eben Sorkin enjoys making type with definite personalities optimized for specific typographic purposes. He has been designing type since 2009.

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